Creativity is an incredibly powerful tool. It is responsible for so many of our advances in science, technology, art, literature, and music. Aside from inventing the wheel and the steam engine, it has also produced some of the most beautiful works of art, literature, and musical genius. But what exactly is creativity, and why do we have it? 

According to neuroscience, creativity is the way our brains generate ideas, helping us to see the world in a different way and make connections between seemingly unrelated objects and concepts. In this article, we will explore the neuroscience behind creativity and how our brains generate ideas.

The Neuroscience of Creativity 

At the heart of creativity is the brain’s capacity for complex thought and its ability to come up with new and creative solutions to problems. Neuroscience has revealed that creativity is the result of specific brain functions and processes. It begins with our ability to observe and take in new information, then process it through our minds and apply it in novel ways.

The Prefrontal Cortex 

The prefrontal cortex (PFC) is the region of the brain responsible for higher cognitive functions, such as planning, problem-solving, self-control and decision-making. It is also the region most associated with creativity. Researchers have found that that stimulation of the PFC during creative activities can lead to more creative thinking.

The Amygdala 

The amygdala is the part of the brain responsible for emotional processing and decision-making. It’s been found that creative people often have a greater tolerance for ambiguity and uncertainty and can easily switch between different perspectives, which requires the amygdala to work hard.

The Default Mode Network 

The default mode network (DMN) is a system of connected brain regions that are active during restful states, such as daydreaming or meditation. This area is believed to be important for creativity because it allows us to make free associations between seemingly unrelated ideas and objects.

The Hippocampus 

The hippocampus is the part of the brain associated with learning and memory. In creativity, it allows us to remember past experiences and combine them with new ideas and insights to create a new creative solution or outcome.

The Anterior Cingulate Cortex 

The anterior cingulate cortex (ACC) is the part of the brain responsible for higher-order cognitive functions, such as decision-making, self-control and conflict resolution. Studies have found that stimulation of the ACC can lead to increased creativity.

How Our Brains Generate Ideas 

Now that we know the neuroscience behind creativity, let’s take a look at how our brains generate creative ideas. Creative ideas don’t come out of thin air – they come from the information, experiences, and insights we’ve collected over our lifetime. Here’s how our brains generate ideas:


When it comes to generating ideas, observation is key. We can observe things in our everyday lives that can help spark new ideas. For example, if you’re trying to come up with a new hairstyle, you can observe the hairstyles of people around you and take inspiration from them.


Brainstorming is a great way to generate ideas. It involves gathering a group of people together and coming up with ideas for a project, either for a company or for a personal project. Brainstorming can help you explore different directions for a project and encourage you to come up with creative solutions.

Connecting the Dots 

When we observe and take in new information, our brains start to make connections between seemingly unrelated objects and concepts. This process of connecting the dots is a powerful tool for generating creative ideas. It allows us to draw from both our experiences and the knowledge we’ve collected to come up with new and innovative solutions.


Mind-wandering is one of the most powerful tools for generating ideas. It involves letting our minds wander, allowing us to come up with new and insights. By allowing ourselves some time to daydream, we can often come up with inventive solutions to complex problems.

Using Tools 

Tools such as storyboarding, mind-mapping, and sketching can be incredibly useful for generating ideas and exploring different directions for a project. By using these tools, we can take a step back and explore the big-picture of our project and come up with creative solutions.

Creativity is an incredibly powerful tool and one that has helped us make countless advances in science, technology, and art. Neuroscience has given us an insight into how our brains generate ideas, and how these ideas can be turned into creative solutions to complex problems. By understanding how our brains generate ideas, we can better harness our creative power and use it to reach our creative potential.